Opinion

Truth or fiction

 
 
Outside of marketing/advertising industry award ceremonies, many advertisements aired garner little attention outside of delivering the message. Some however stand out above informing an audience.

A&W doesn’t sell beef … it sells an illusion

It’s been said that organic foods are the biggest consumer scam ever perpetrated on a gullible public. Consumers, through crafty marketing innuendo, have come to believe that anything labelled organic is safer and healthier.