Opinion

Can Trudeau do the moonwalk for the beef business?

As I write this, I’m watching a horribly inaccurate documentary about the harm of the livestock industry called Cowspiracy. I kid you not. This documentary exists, and it’s actually as awful as it sounds. There are many misconceptions about our industry, and most of them propagate within the environmental movement.

Canadian feedlots produce fewer emissions ….. offshore beef produces more

It seems not a week goes by without some food retailer making a self-righteous proclamation that it will soon be buying politically-correct food ingredients. I refer to the trend by some fast food chains and grocery stores that want to buy designer/lifestyle meat products that claim to be hormone-reduced, steroid-free, antibiotic-free, cage-free, grass-fed, all-natural etc.